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The Best Use of Business Translation Service: Print vs. Video Marketing for a Global Audience from Digicast
Tuesday August 12, 2003 - When attempting to break into international markets many companies begin by retaining a business translation service to translate standard marketing materials like brochures. However, the result can be uninspiring and unable to truly convey a product or company's worth.
Marie-Claire Ross, from Digicast Television Production, asks the question, "So how do you make the connection?" Her answer is corporate video production. Moving images and familiar sounds, recorded through a business translation service, have been found to be up to four times more effective than a printed brochure. One explanation for the large gap - 80% of the information we recall is visual.
Marie-Claire Ross, from Digicast Television Production, asks the question, "So how do you make the connection?" Her answer is corporate video production. Moving images and familiar sounds, recorded through a business translation service, have been found to be up to four times more effective than a printed brochure. One explanation for the large gap - 80% of the information we recall is visual.